Want mammoth conversion rates?

Turn your website into a sales machine

Need to boost your website's conversion rate? Is growth plateauing, and you're not sure what to do?

That sounds like a Mammoth job!

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Brands I've worked with

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get more sales from the same spend

Struggling to lift your conversion rate?

Are you disappointed with your conversion rate? Have previous optimisation efforts felt unstructured, leaving you disappointed? Eager to try A/B testing but don't know where to start? Good news: I can help!

Too many businesses waste money sending traffic to poor converting sites. At Mammoth Website Optimisation, I help businesses run high-impact CRO programs to grow more profitably.

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Who am i and how can I help?

I help online B2C businesses grow, with CRO

Hi, I'm Mike. For over 15 years, I've been optimising the websites and digital marketing campaigns of some of the world's largest brands. I've grown businesses in over 16 languages across the globe. Now I'm here to help you too!

In the last year alone I've run over 300 hundred A/B tests. One test delivered €1.6mil in incremental revenue for a client. Using my tried and tested Mammoth Method™, I'm sure we could achieve massive wins for you too!

15+

Years experience

100+

Businesses helped

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The Mammoth method™

A repeatable process, proven to get results

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Data Validation

Laying the foundation for reliable A/B testing and decision making

Analysis & Research

Identifying where users are falling out and, more importantly, why

Test > Learn > Repeat

Creating hypotheses, A/B testing, learning, iterating and repeating.

Testimonials

Success stories...

I'm still building a portfolio of case-studies for Mammoth, but here's what some of my old clients and ex-colleagues say about me...

Attention to detail

Apart from Mike being a really nice person to work with, he never stops sharing knowledge and interesting insights. His attention to detail, curiosity and structured way of working made a great example of what it means to lead. Working closely with Mike meant a lot for my professional development and understanding of CRO.

Erwin van Dijk

Growth Marketing Manager @ buycycle

A deep understanding of customer journeys

Mike has a deep understanding of customer journeys and his empathy enables him to put himself in the customers’ shoes. Never dry on ideas, he always has something in mind to be A/B tested.

Laura Warnier

Chief Growth Officer @ GoStudent

Significant improvements

Mike is incredibly skilled within conversion optimisation. He made significant improvements across the entire conversion funnel for GoStudent.

Niklas Lindgaard

VP, Digital Marketing @ GoStudent

Double-digit conversion rate growth

Mike is one of those rare characters who bring both tremendous technical skills and great leadership capabilities to the table. With his leadership and strategy, the CRO Team achieved double-digit conversion rate growth across several markets in Europe and North America.

Thomas Goldvarg

Senior Data Analyst
@ onlyfy

An a-class optimiser

As well as being an A-Class Optimiser, Mike is a confident leader with a broad skill set; creative, analytical, influential and people oriented. His love for experimentation and people really came through in his work and made him incredibly authentic.

Rosie Enoch

Senior Optimisation Manager @ John Lewis Finance

One of the most skilled people I've worked with

Mike is genuinely one of the most skilled and passionate people I've ever had the pleasure of working with in the Digital Optimisation space. He is a rare breed among digital optimisation specialists, possessing both a keen eye for design as well as a solid understanding of analytics, and he’s always willing to go the extra mile to ensure his team succeeds.

Daniel Ingamells

Digital Optimisation Manager @ Direct Line Group

Raised the profile of our website

Mike proved a real asset to our company and raised the profile of our website with his excellent on-page changes and work on SEO. Mike is honest, trustworthy and demonstrates integrity and diligence in the work he is involved in.

Richard Zinzan

Director @ Archangels Architects

A fantastic optimiser

Mike is a fantastic optimiser who genuinely understands the process of sustainable growth. I have seen firsthand how he takes any challenge head on, tackles problems systematically, understands the user’s needs, and forms strong and impactful hypotheses. Seeing his experimentation mindset and drive to improve the user journey is very impressive.

Hans Hoogenboom

Head of CRO @ Search Laboratory

Instrumental in helping me grow

Mike is a person that is truly well-rounded and works with a pure and positive mindset. He was instrumental in helping me grow in understanding the world of CRO and Web and more importantly as a person. He single-handedly produced work that not only profited the business, but designed a template for testing to take them into the future.